4th CMO Singapore Innovation Forum
Reshaping Marketing for the Digital World: To Craft A Company Culture Prioritizing Customer Experience
DATE
15 September 2021 
LOCATION
One Farrer Hotel, Singapore

4th CMO Singapore Innovation Forum

15 September 2021 | One Farrer Hotel, Singapore
Reshaping Marketing for the Digital World: To Craft A Company Culture Prioritizing Customer Experience  

 

"In 2021, CMOs roll up their sleeves. They build new plans. They audit old contracts. They counsel teammates. They negotiate better deals. They toss irrelevant practices. They invent new products. They teach the company what customers need. They show everyone, everyday the grit and adaptability needed to invent a better business…"

-Forrester, Predictions 2021

 

About the CMO Innovation Summit Singapore​

What next? Marketing leaders globally face that very question for 2021’s marketing strategies after a rocky 2020. According to a survey by Forbes, 80% of CMOs are confident about their organization’s post-pandemic recovery and believe their businesses will emerge stronger and more resilient despite having to grapple with competing priorities to adapt with volatile customer behaviour and ever-changing expectations. 

Marketers need a new playbook that can answer questions that matter most, to thrive in this new digital reality: 

  • What do the shifts inside the organization, along with quickly evolving customer expectations, mean for today’s CMOs?  
  • What does the focus on existing customers plan mean for marketing priorities in 2021 and beyond? 
  • What kind of working relationships will the CMO need to forge with the rest of the C-suite to drive real growth for the business? 
  • What are the common denominators in the role of CMO to that of a CDO today, and how does the synergy benefit the enterprise? 

At our 4th annual CMO Innovation Summit Singapore, we will celebrate innovative marketing leaders who are redefining the role as well as driving growth and innovation in a time of immense change. Join us on this journey as we create a deep human to human connection in a world that needs you, now, more than ever.  

Featured Topics: 

  • Re-establishing marketing function as the centre of customer experience  
  • Moving beyond marketing: how to build brand communities   
  • CX and brand loyalty: the new tech tools 

Who Should Attend?

CMOS, Chiefs, Vice Presidents, General Managers, Directors, Heads, Senior Managers and Managers of:

  • Marketing
  • Innovation
  • Information
  • Marketplace
  • Advertising
  • Branding
  • Digital
  • E-Commerce
  • Customer Experience
  • Content
  • Communications
  • Strategic Management
  • Marketing Communications
  • Sales & Marketing
  • Media
  • Social Media
  • Consumer Relationship
  • Consumer Data
  • Marketing Analytics
  • Loyalty
  • Promotions
  • Corporate Relations
  • Public Relations
  • Market Research

Be Safe

A Questex commitment to getting you back to business…safely!
big ideas
Room for Big Ideas

In accordance with government guidance and local mandates, we will follow new standards for capacity limits and physical distancing.

safe space
A Safe Space

We care about clean. We’ll provide easy access to masks, hand washing stations, directional signage and contact-free protocols.

response team
Rapid Response Team

We are hyper vigilant when it comes to safety. We’re monitoring data daily to ensure we have the right resources and processes in place.

updates
Frequent Updates

Through our event website, mobile app, email or onsite signage, we will be providing the essential information to keep you in the know.

View All Details
 

150+

Marketing Leaders

 

20+

Expert Speakers

 

10+

Industries

Glad to be here to share my expertise with other delegates and speakers.
CMO - Zalora Group
Enjoyed the experience and the event; the content was very useful.
VP, Applications Services - Hewlett - Packard Enterprise

Event Gallery

Get in Touch

Asia Office (Singapore Headquartered)
Address: Suite 04019, 176 Orchard Road,
#05-05, The Centrepoint
Singapore 238843
Number: (+65) 6970 8502
Delegate Enquiries
Ms. Eunice Macalincag
Email: [email protected]
Number: (+65) 6970 8478
Speaking or Sponsorship Opportunities
Mr. IB Saravanan
Email: [email protected]
Number: (+65) 6970 8491
Marketing Enquiries
Email: [email protected]